A
ABOUT ME
I am a skilled expert in the hospitality marketing industry. I have traditional marketing and advertising experience, yet my focus lies in digital marketing where I assist hotels in creating strategy and driving revenue. I tackle the demand for innovative solutions in a field that's constantly evolving. Always ready to take on new projects and assume leadership roles, I have a passion for learning and growing my skills.
As a Colorado Native, I enjoy spending my free time with my dog and husband - hiking, rafting, camping, snowboarding and overall experiencing the great outdoors.
I am a marketer, an optimist, an explorer, and looking for a new challenge.
A
ABOUT ME
I am a skilled expert in the hospitality marketing industry. I have traditional marketing and advertising experience, yet my focus lies in digital marketing where I assist hotels in creating strategy and driving revenue. I tackle the demand for innovative solutions in a field that's constantly evolving. Always ready to take on new projects and assume leadership roles, I have a passion for learning and growing my skills.
As a Colorado Native, I enjoy spending my free time with my dog and husband - hiking, rafting, camping, snowboarding and overall experiencing the great outdoors.
A
ABOUT ME
I am a skilled marketing expert with experience in a range of industries from hospitality management companies to a boutique investment bank. I have traditional marketing and advertising experience, as well as a strong background in digital marketing where I assist companies in creating strategies and driving revenue. I tackle the demand for innovative solutions in a field that's constantly evolving. Always ready to take on new projects and assume leadership roles, I have a passion for learning and growing my skills.
As a Colorado Native, I enjoy spending my free time with my dog and husband - hiking, rafting, camping, snowboarding and overall
experiencing the great outdoors. And, of course, I'm a die hard Broncos fan!
MY CLIENTS
WORK
E
EXPERIENCE
MARKETING MANAGER | SAGE HOSPITALITY
-
Responsible for developing marketing strategies, both digital and traditional, for the Premium Branded Division consisting of 60 hotels
-
Management of third party vendors and implementation of online strategies utilizing branded websites, vanity websites, online advertisements, email communications, and social media
-
Manage website performance, digital marketing programs, and comprehensive reporting
-
Provide on-going digital marketing education for on property associates including development of best practices
-
Collateral creation and oversight of third party vendors ensuring compliance of all brand standards
-
Assist in the development of public relations plans and press release creation
2015 - PRESENT
DENVER, CO
DIRECTOR OF MARKETING | RICHFIELD HOSPITALITY
-
Head of marketing, responsible for all marketing initiatives at the corporate and property levels
-
Ensure all corporate branding standards, image and position are communicated and utilized internally and externally across all aspects of our marketing channels
-
Develop online strategies and tactics for each property via brand websites, vanity websites, online advertisements, email communications, and social media
-
Manage website performance, digital marketing programs, and any ongoing projects including website evolution
-
Create collateral materials such as magazine advertisements, event materials, direct mail, and e-marketing templates
-
Assist in coordinating, managing and executing the annual business plan and marketing plan
2014 - 2015
GREENWOOD VILLAGE, CO
MARKETING SPECIALIST | SDR VENTURES
-
Hired to lead marketing efforts for all SDR Ventures clients
-
Designed and implemented extensive brand redesign
-
Responsible for developing and ensuring all brand standards are maintained
-
Created digital marketing strategies using social media platforms, websites, blogs and targeted email messaging
-
Planned, produced and executed industry specific marketing campaigns and measured effectiveness in generating interest
-
Directed all marketing communications, including design, organization and implementation of digital and print media
MARKETING COORDINATOR | SCEPTRE HOSPITALITY
-
Served as a project manager ensuring all timelines and project milestones were completed. Accountable for reviewing and editing all deliverables before presenting final products to clients
-
Coordinated business and marketing activities of team members within associated business units
-
Assisted in the design, development and implementation of instructional process manuals and standard operating procedures for internal and external company use
-
Responsible for owner and client communications, including e-blast content and templates, newsletters and company communication system updates
-
Oversaw meeting planning and execution of events including creation of agendas and collateral, budgets, timelines and presentation preparation
Strategy & Direction
Content Creation & SEO Optimization
SEM & PPC & Display
E
EXPERIENCE
2016 - PRESENT
DENVER, CO
MARKETING MANAGER | SAGE HOSPITALITY
-
Responsible for developing marketing strategies, both digital and traditional, for the Premium Branded Division consisting of 60 hotels
-
Management of third party vendors and implementation of online strategies utilizing branded websites, vanity websites, online advertisements, email communications, and social media
-
Manage website performance, digital marketing programs, and comprehensive reporting
-
Provide on-going digital marketing education for on property associates including development of best practices
-
Collateral creation and oversight of third party vendors ensuring compliance of all brand standards
-
Assist in the development of public relations plans and press release creation
2015 - 2016
DENVER, CO
DIRECTOR OF MARKETING | RICHFIELD HOSPITALITY
-
Head of marketing, responsible for all marketing initiatives at the corporate and property levels
-
Ensure all corporate branding standards, image and position are communicated and utilized internally and externally across all aspects of our marketing channels
-
Develop online strategies and tactics for each property via brand websites, vanity websites, online advertisements, email communications, and social media
-
Manage website performance, digital marketing programs, and any ongoing projects including website evolution
-
Create collateral materials such as magazine advertisements, event materials, direct mail, and e-marketing templates
-
Assist in coordinating, managing and executing the annual business plan and marketing plan
2014 - 2015
GREENWOOD VILLAGE, CO
MARKETING SPECIALIST | SDR VENTURES
-
Hired to lead marketing efforts for all SDR Ventures clients
-
Designed and implemented extensive brand redesign
-
Responsible for developing and ensuring all brand standards are maintained
-
Created digital marketing strategies using social media platforms, websites, blogs and targeted email messaging
-
Planned, produced and executed industry specific marketing campaigns and measured effectiveness in generating interest
-
Directed all marketing communications, including design, organization and implementation of digital and print media
2012 - 2014
GREENWOOD VILLAGE, CO
MARKETING COORDINATOR | SCEPTRE HOSPITALITY
-
Served as a project manager ensuring all timelines and project milestones were completed. Accountable for reviewing and editing all deliverables before presenting final products to clients
-
Coordinated business and marketing activities of team members within associated business units
-
Assisted in the design, development and implementation of instructional process manuals and standard operating procedures for internal and external company use
-
Responsible for owner and client communications, including e-blast content and templates, newsletters and company communication system updates
-
Oversaw meeting planning and execution of events including creation of agendas and collateral, budgets, timelines and presentation preparation
2010 - 2012
GREENWOOD VILLAGE, CO
M.B.A
University of Colorado Denver ~ 2010
B.S. BUSINESS ADMINISTRATION
University of Colorado Boulder – Leeds School of Business, 2008
TREND SETTER AWARD
SAGE HOSPITALITY
Sales Summit - 2016
COLORADO'S FINEST HONOREE
CYSTIC FIBROSIS FOUNDATION
Recognition of commitment to business, philanthropy and community - 2014
AT THE EDGE OF INFORMATION: CHANGING ETHICAL DILEMMAS
PANOPTICON DREAMS: THE NIGHTMARISH EFFECTS OF WORKPLACE SURVEILLANCE
Article Part of Book Publication ~ 2007
INTERNATIONAL CONFERENCE
ADVANCES IN MANAGEMENT (ICAM)
Authored paper presented in Niagara Falls, Canada ~ 2007
W
WHY ME
Problem-Solver.
I like to image everything as a puzzle with multiple
solutions. Using my
knowledge and expertise, I turn ideas into actions that get results.
Strategic.
I think like a hotel owner and identify opportunities to grow the business, the brand, and earn revenue for the properties.
Hands On.
I enjoy rolling up my sleeves and getting into the nitty gritty of digital, from design to content, I am part of the entire process. However, my goal is ultimately to be a 'thought-leader' and provide ideas & solutions.
Vision.
I see digital as the future ofhospitality marketing. I'm the catalyst that mixes ideas, pushes concepts and finds the best way to energize hotels & brands through sophisticated digital tactics.
Collaborative.
I have high regards for team building, I work exceptionally well across all key functional areas
including sales, marketing, revenue management and operations.
Ambitious.
I'm always looking for opportunities and aren’t afraid to take risks for the sake of making things better.
C
CONTACT ME
References available upon request.
E
EXPERIENCE
DIRECTOR OF MARKETING | SAGE HOSPITALITY
-
Oversee digital marketing strategies for the Premiere & Lifestyle Division, consisting of over 20 independent, luxury and lifestyle hotels
-
Responsible for digital marketing communications and reporting to ownership groups, corporate leadership and on-property leaders
-
Manage relationships of third party vendors, ensuring implementation of online strategies, and adherence of of best practices
-
Lead on-going educational sessions for on-property and corporate leadership on multi-channel marketing practices, including digital, social media, public relations, and branding
-
Develop individual hotel marketing plans and budgets. Working across sales, revenue management and marketing divisions building cohesive strategies to support property goals
-
In charge of digital marketing performance including website results, email marketing, GDS advertising, SEO, SEM, display advertising and photography
2016 - 2019
DENVER, CO
MARKETING MANAGER | SAGE HOSPITALITY
-
Responsible for developing marketing strategies, both digital and traditional, for the Premium Branded Division consisting of 60 hotels
-
Management of third party vendors and implementation of online strategies utilizing branded websites, vanity websites, online advertisements, email communications, and social media
-
Manage website performance, digital marketing programs, and comprehensive reporting
-
Provide on-going digital marketing education for on property associates including development of best practices
-
Collateral creation and oversight of third party vendors ensuring compliance of all brand standards
-
Assist in the development of public relations plans and press release creation
2015 - 2016
DENVER, CO
DIRECTOR OF MARKETING | RICHFIELD HOSPITALITY
-
Head of marketing, responsible for all marketing initiatives at the corporate and property levels
-
Ensure all corporate branding standards, image and position are communicated and utilized internally and externally across all aspects of our marketing channels
-
Develop online strategies and tactics for each property via brand websites, vanity websites, online advertisements, email communications, and social media
-
Manage website performance, digital marketing programs, and any ongoing projects including website evolution
-
Create collateral materials such as magazine advertisements, event materials, direct mail, and e-marketing templates
-
Assist in coordinating, managing and executing the annual business plan and marketing plan
2014 - 2015
GREENWOOD VILLAGE, CO
MARKETING SPECIALIST | SDR VENTURES
-
Hired to lead marketing efforts for all SDR Ventures clients
-
Designed and implemented extensive brand redesign
-
Responsible for developing and ensuring all brand standards are maintained
-
Created digital marketing strategies using social media platforms, websites, blogs and targeted email messaging
-
Planned, produced and executed industry specific marketing campaigns and measured effectiveness in generating interest
-
Directed all marketing communications, including design, organization and implementation of digital and print media
2012 - 2014
GREENWOOD VILLAGE, CO
MARKETING COORDINATOR | SCEPTRE HOSPITALITY
-
Served as a project manager ensuring all timelines and project milestones were completed. Accountable for reviewing and editing all deliverables before presenting final products to clients
-
Coordinated business and marketing activities of team members within associated business units
-
Assisted in the design, development and implementation of instructional process manuals and standard operating procedures for internal and external company use
-
Responsible for owner and client communications, including e-blast content and templates, newsletters and company communication system updates
-
Oversaw meeting planning and execution of events including creation of agendas and collateral, budgets, timelines and presentation preparation
2010 - 2012
GREENWOOD VILLAGE, CO
M.B.A
University of Colorado Denver ~ 2010
B.S. BUSINESS ADMINISTRATION
University of Colorado Boulder – Leeds School of Business, 2008
TREND SETTER AWARD
SAGE HOSPITALITY
Sales Summit - 2016
COLORADO'S FINEST HONOREE
CYSTIC FIBROSIS FOUNDATION
Recognition of commitment to business, philanthropy and community - 2014
AT THE EDGE OF INFORMATION: CHANGING ETHICAL DILEMMAS
PANOPTICON DREAMS: THE NIGHTMARISH EFFECTS OF WORKPLACE SURVEILLANCE
Article Part of Book Publication ~ 2007
INTERNATIONAL CONFERENCE
ADVANCES IN MANAGEMENT (ICAM)
Authored paper presented in Niagara Falls, Canada ~ 2007